16 December 1994
Colorsteel was founded as a trading company of prepainted longspan steel roofing and roof engineering services.
Started commercial operations with its first home located in Makati City.
Established the first sales branch in San Fernando, Pampanga.
Entered into a joint venture with a group of Filipino-Chinese businessmen and founded Philcolors SteelForming Corporation. Colorsteel became its no. 1 dealer in Luzon in terms of volume.
Asian economic crisis heavily affected the construction industry. Exceptional growth of the company slowed down.
Relief and recovery period for the construction industry. Colorsteel pursued the establishment of a sales branch in San Fernando, La Union to build a reputable presence in the Northern Luzon areas. Colorsteel severed its ties with Philcolors due to differences in management style and direction to take.
Established its rollforming plant in San Fernando, Pampanga.
Additional sales branches in the cities of Dagupan, Cabanatuan and Lipa were established. Tarlac, Bulacan and Santiago, Isabela offices were also set-up. Several additional rollforming machines were acquired within the period.
Colorsteel inaugurated the “Colorsteel Home” - its modern and bigger rollforming facility and administration office in San Fernando, Pampanga, on the occasion of its 10th year founding anniversary.
Regional Sales Engineers were assigned in Iloilo, Davao and Cagayan de Oro areas. Laoag sales branch was put-up. Warehouses were set-up in Iloilo, Lipa and La Union branches.
In 2006, Colorsteel put up an affiliate company – Philippine SteelFraming Corporation, to focus on quality and guaranteed galvanized framing systems.
In 2007, a sales office was also formally established in Urdaneta City.
In line with its strategy to further improve the quality, affordability and availability of its raw materials, Colorsteel began to establish business relations with word-class foreign suppliers of prepainted coils.
The effects of globalization were evident in the supply chain of Colorsteel as it approached almost 100% imported raw materials of word-class quality and competitiveness that could deliver more benefits to its customers.
Rollforming operation was established in Iloilo in 2008 to further solidify its presence in Panay and Negros areas.
2009 also marked the establishment of warehouse operations in Davao City to cover part of the vast area of Mindanao. Likewise, a sales office was opened in Cavite area.
Colorsteel marks its 15th year in the industry on December 16, 2009 with the theme “Complete Roof and Beyond”.
Bigger challenges lie ahead in the steel roofing industry and Colorsteel still has a deeper challenge of establishing itself as “The Steel Institution” within the next ten years.
As its guiding philosophy states, Colorsteel will always continue to work harder to fulfill its commitment to its customers, suppliers, employees and stockholders.
© 2009 Colorsteel Systems Corporation. All Rights Reserved.